Hello! I’m the founder of Win Every Proposal, a consultancy dedicated to helping software sales and solution leaders secure successful outcomes when responding to Requests for Proposals (RFPs).

I have a long background in proposal management, RFP strategy, and content development for industry leaders like Amazon Web Services, Zendesk, and Instructure.

I understand the pressures sales teams face; you are tasked with winning more revenue without hiring more people. I’m here to provide processes strategies, tools, and training that empower teams to approach each proposal with clarity and confidence.

At Win Every Proposal, we specialize in crafting and refining your proposal process.

Our services also include bid and proposal management, RFX-focused consulting and training, editing and review services, and maintaining content libraries powered by the latest advancements in language models.

My approach is built on the belief that successful proposal responses are achieved through a blend of strategic process methodologies and powerful content.

With an MPhil from the University of Cambridge and years of experience in roles that bridge technical, product, and sales expertise, I am passionate about making high-stakes proposals more navigable, more effective, and ultimately, more successful.

Let’s work together to make your next proposal the one that wins.