Your Proposal Wins
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Your proposals should close deals, not cause chaos.

We help sales leaders streamline their proposal process, win more RFPs, and remove the stress from responding.

Respond to RFPs with COnfidence

I don’t just help you respond to RFPs; I help you win.

Let’s raise your bid win rate to over 50%. Hire me to:

  • Build an efficient pursuit process

  • Create or update your bid content library

  • Train your teams to win RFPs

  • Write bids and proactive proposals

I Help You Win.

Hello! I’m the founder of Win Every Proposal, a consultancy dedicated to helping software sales and solution leaders secure successful outcomes when responding to Requests for Proposals (RFPs).

I have a long background in proposal management, RFP strategy, and content development for industry leaders like Amazon Web Services, Zendesk, and Instructure.

I understand the pressures sales teams face; you are tasked with winning more revenue without hiring more people. I’m here to provide processes strategies, tools, and training that empower teams to approach each proposal with clarity and confidence.

At Win Every Proposal, we specialize in crafting and refining your proposal process.

Our services also include bid and proposal management, RFX-focused consulting and training, editing and review services, and maintaining content libraries powered by the latest advancements in language models.

My approach is built on the belief that successful proposal responses are achieved through a blend of strategic process methodologies and powerful content.

With an MPhil from the University of Cambridge and years of experience in roles that bridge technical, product, and sales expertise, I am passionate about making high-stakes proposals more navigable, more effective, and ultimately, more successful.

Let’s work together to make your next proposal the one that wins.

Proposal-Winning Services

  • Response Support

    You need an extra hand responding to Request for Proposals. Our experienced team provides end-to-end response support. Support can be for one or multiple proposals.

    We also work on retainer.

  • Training

    You need to upskill your sales team and/or proposal team on how to win Request for Proposals.

    Our award-winning trainer provides two-day training courses that are customized to your company, industry, and goals.

  • Knowledge Base Creation

    You need a content database to help you quickly write proposals, while keeping quality high.

    Our team can create the content knowledge base and/or upkeep.

    We also provide Generative AI tools for sustainable upkeep.

  • Process Audit & Creation

    You want to optimize your Request for Proposal process to be more effective (60%+ win rate) and efficient.

    You want to win more without hiring more people.

    Our award-winning founder will create and/or audit your RFP process, providing you with reports for improvement, and training teams on improvement steps.

Sam Blyth

Chief Sales Officer for PebblePad

"Christina helped us build a robust bid process and also supported the improvements of bid content. The impact on our business was immediate and extremely positive - including reaching preferred supplier stage for the two bids we did after the new process was introduced.”

Sam Blyth Photo